The ICBF ‘Mart Tracker’ is a new online tool which will allow farmers to see what animals are for sale in marts each day. Every animal put forward for sale at a mart has its passport (blue card) scanned at the intake. The animal’s details are then transferred to ICBF to check if there are genetic index details available e.g. Euro-Star details, CBV, etc. Once the passport is scanned, ICBF knows that the animal is for sale in the mart that has sent in the tag number.

We have put together some short videos demonstrating how to access and use the new ICBF Mart Tracker:

  1. How to access the Mart Tracker on your smartphone

2. How to get started with using the Mart Tracker

3. How to sort and filter the list of animals available (part 1)

4. How to sort and filter the list of animals in further detail (part 2)

How can the ‘Mart Tracker’ make a difference to farmers buying in marts?

Farmers can access the mart tracker from their phone or computer at home and see how many animals are for sale in their local mart and how many of these meet their criteria. They can see the lot numbers of the animals of interest, which means they can go straight to those pens to look at the animals when they arrive at the mart. Probably more importantly, if there are no animals suitable in the mart on that day, the farmer doesn’t have to spend the day around a mart ring or even watching online when they know there are no animals suitable in the mart.

The ‘Mart Tracker’ has the potential to be a real game changer for the mart trade. It is positive for the marts as well as sellers and buyers. Marts and sellers will have more customers for their animals. Buyers will be able to save a lot of time by knowing exactly what animals are for sale in marts.